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a commentary on emerging trends in business technology.

Next-gen UGC web app from Animoto

I came across this gem last night – it’s a web-based tool from Animoto that enables users to create Hollywood-quality video clips using their photos and music. The sample below is something I cobbled together — from scratch — in less than 3 minutes (make sure your sound is on). This is a fantastic example of the continuing evolution and growing sophistication of software moving to the on-demand model.

Key Features:
  • Use photos from your desktop, or directly from other established photo-sharing sites such as Flickr and Facebook
  • Automatic synchronization of images and music (music can be uploaded or selected from an online library)
  • Export feature to YouTube or local hard disk; can be embedded YouTube-style in any web page
  • Special effects are applied based on image and music CONTENT (i.e., a la kaleidoscope/visualization feature in iTunes or WinAmp)
  • Free service for 30 second clips

Update 5:21PM: Further digging revealed that Animoto is, in fact, using Amazon’s cloud computing platform to deliver this service.

Filed under: Cloud Computing, On Demand, SaaS

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about me


Michael Whang
Toronto, Canada
Student of social change through technology. Digital marketing professional by day, 4th line D-league checking center by night.

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