I was recently challenged to consider the future of magazines & publishing. My first reaction? Print media is DEAD. DEADER than DEAD. At least, that’s how we’ve been trained to think about traditional media, ever since Al Gore invented the Internet.
In this slide presentation, I provide a very high level, quick & dirty analysis of the current state of magazines, the challenges faced by traditional publishing, but most interestingly a proposal on how content experience must be the focus of publishing in the digital age.
Sources & credits: Big thank you to Chris Hokansson, friend, mentor and author of Lightbulb in a Thought Balloon, for moderating my initial stance and keeping me from signing the do-not-resuscitate forms on print media. Links to all images and sources available within the Notes section of each slide.
Filed under: Marketing , Content Experience
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